People have a strong feeling of belonging regarding PUC-Rio, which makes our University different than other higher education institutions in Brazil. The love and care of people towards the institution constitute an admirable richness, touching the former and current lives of our students, faculty and staff members. Although this belonging is experienced in different times, there are some values that remain throughout the University 77 years and may be seen in an integrated way. A Pontifical Catholic University may preserve significant values that were built throughout its history. As PUC-Rio´s president, I would like to emphasize some of those values which make part of our institutional ethos.